Welcome Home | Jackie Veldman | 2023 | 400 x 400 mm | Gouache and Acrylic on paper
I intentionally embraced the immediacy and fluidity of paint, allowing form to emerge
organically rather than beginning with preliminary outlines. By disregarding strict
guidelines, I invited a greater sense of spontaneity and movement into the
composition.
I approached colour experimentally, exploring unexpected combinations and tonal
relationships while allowing intuition to guide the process. This openness fostered a
spirit of playfulness within the work, encouraging expressive mark-making and a
more liberated visual language.
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Featured collection
The New Art Collective
Rudolf Liebenberg and Kelsey Ede, Curators of Art at Boetiek
The art on the walls at Boetiek is curated by Rudolf Liebenberg and Kelsey Ede, the founders of New Art Collective: a Cape Town-based platform supporting and showcasing emerging and contemporary South African artists.
What sets Rudolf and Kelsey apart is that they curate as artists themselves. Rudolf is a painter whose work moves across acrylic, charcoal and joined wood, drawing out quiet, layered compositions in pieces like Coordinates of Becoming and The Gathering of Time. Kelsey works in mixed media and ceramics on board, building textured surfaces with a softness that lingers in works such as New Beginnings and Softly Scattered. Their own practice runs alongside the collection, and it informs every choice they make for the wall.
That dual perspective is what makes the Boetiek gallery feel personal rather than commercial. Rudolf and Kelsey know what it takes to make a work, so they choose pieces with an artist's eye: texture, atmosphere, emotional resonance, the way a painting will sit in actual living light. They place their own work alongside that of artists they champion, including Jackie Veldman with her quietly observed Flowers series and ceramics, Brett Williams with his suburban oil paintings, and Kristi Marie with her acrylic-on-canvas studies framed in kiaat.
The result is a collection that feels curated rather than stocked. Prices span from small ceramic pieces to substantial canvases, but every work has been chosen with the same intention: art that holds its place in a home, year after year, and that brings the story of a South African studio along with it.
Rudolf and Kelsey rotate the collection as new work comes in, so the wall you see today will not be the wall you see next season. Visit often, look slowly, and ask us about an artist.
The New Art Collective curates the art collection at Boetiek, 79 Kloof Street, Cape Town. To enquire about a specific piece or commission, please contact us.
The Boetiek Experience
Boetiek is a curated women’s clothing boutique based on Kloof Street in Cape Town, offering a considered selection of international and local brands. Each piece is chosen with a focus on quality, fit, and effortless styling—designed to form part of a modern, timeless wardrobe.
At the heart of Boetiek is a vision of thoughtful dressing, where fewer, better pieces create a wardrobe that feels both elevated and enduring. Our collections are carefully selected from brands that share this philosophy—balancing contemporary design with timeless appeal, and prioritising craftsmanship, fabric, and silhouette. Alongside our international labels, we proudly support South African creators, with accessories sourced locally and a strong emphasis on collaboration with emerging designers.
Our space extends beyond fashion, with an in-store art gallery curated by the New Art Collective, showcasing Cape Town artists, and a selection of handcrafted Italian and French sunglasses that reflect our commitment to quality and design. Every element of Boetiek is considered, creating a retail experience that feels both refined and personal.
Our team are more than sales assistants—they are in-house styling consultants, available to guide you in building a wardrobe that works for you. From understanding fit and proportion to working with colour palettes and personal style, they offer a tailored approach to dressing that is both intuitive and informed.
Our full collection is available online, with nationwide delivery across South Africa, or you are welcome to visit us in-store at 79 Kloof Street, Cape Town to experience Boetiek in person.