Amsterdam · The Netherlands · Est. 1992
YAYA
Effortless dressing, rooted in Dutch simplicity. Refined femininity, built to last.
The YAYA Story
Designed in a small Dutch village. Worn across the world.
YAYA was born in 1992, not in a grand city studio, but in a small village just outside Amsterdam. Founder Marco Draijer started the brand with a simple guiding spirit: a positive feeling and a good dose of humour, fuelled — then as now — by a great deal of strong coffee. It was an unconventional foundation for a fashion brand, but it turned out to be the right one.
What grew from those quiet Dutch beginnings is now stocked at over 2,700 selling points around the world. Yet YAYA has never chased trends or lost its grounding. The aesthetic has remained consistent: natural tones, fine fabrics, relaxed silhouettes with a feminine edge. Pieces that feel quietly confident without trying too hard — the Dutch way.
Each YAYA collection is designed to be worn across seasons and styled endlessly, pairing beautifully with older pieces as much as new ones. There are no throwaway pieces here. Just clothing that gets better the more it's lived in — and the more it's loved.
At Boetiek, we carry YAYA because it speaks our language. It sits at the heart of what we believe about dressing well: that effortless, considered, and timeless will always outlast the latest look.
"Clothing designed for the reality of a modern woman's life — comfortable, feminine, and quietly extraordinary."YAYA — Amsterdam, Est. 1992
Shop the Collection
YAYA at Boetiek Cape Town
A curated selection of the latest YAYA pieces — available in-store on Kloof Street and online with delivery across South Africa.
YAYA
Belted Blazer in Collegiate Blue
R 4,899.00
YAYA
Woven Bouclé Long Length Coat in Chalk White
R 5,999.00
YAYA
Batwing Sweater in Soft Blush
R 2,399.00
YAYA
Woven Wide Leg Trousers with Pintucks
R 2,899.00
YAYA
Oversized Suedine Coat in Deep Brown
R 5,998.00
YAYA
Zip Cardigan with Wide Collar in Grey Melange
R 2,999.00
YAYA
Short Sleeve Sweater with Artwork
R 2,999.00
YAYA
Loose Fit Blazer with Belt in Oyster Black
R 4,800.10
Explore More
Our International Brands
Every brand at Boetiek is chosen for its design philosophy, quality, and timeless appeal — from Barcelona to Paris to Sydney.
The Experience
The Boetiek Experience
Boetiek is shaped by a more thoughtful, considered approach to dressing. Our collections are carefully edited rather than extensive, bringing together a selection of designer pieces from international brands that are chosen for their quality, fit, and longevity.
The focus is on building a wardrobe that works as a whole. Tailored trousers, refined knitwear, dresses, coats, and accessories are selected for how easily they can be worn together—pieces that feel relevant now, but will remain part of your wardrobe over time.
What makes Boetiek a boutique is as much about the experience as the product. It is personal, calm, and unhurried, allowing space to explore and make considered choices. With a more intuitive approach to styling, the focus is on helping you find pieces that feel natural, effortless, and entirely your own.
The building
A space that reflects Boetiek
Housed within a beautifully restored Victorian building dating back to 1890, Boetiek unfolds across three levels on Kloof Street in Cape Town. High pressed ceilings and original flooring preserve the character of the space, creating a setting where architecture and fashion exist in quiet harmony. The building and the clothing complement one another — each enhancing the sense of refinement, texture, and timelessness that defines Boetiek.
Moving through the boutique is an immersive experience, with each room thoughtfully curated to reflect a distinct mood and aesthetic. Art lines the walls, while elegant shopfitting has been carefully considered to honour the integrity of the original structure rather than compete with it. Soft, balanced lighting, a carefully selected soundtrack, and a subtle signature scent create a calm, sensory environment. Textured garments and understated colour merchandising further enhance the experience, allowing each piece to be appreciated with intention.
At Boetiek, the space itself becomes part of the story — an environment designed to be felt as much as it is seen.
The brand
The Boetiek Philosophy
Boetiek brings together international fashion with a distinctly Cape Town perspective. Our collections are built around a capsule wardrobe philosophy — fewer, better pieces designed to be worn across seasons.
We work with carefully selected brands from Europe and beyond, offering clothing that balances contemporary design with timeless appeal
Boetiek is rooted in simplicity — a considered approach to fashion where less is more, and every piece is chosen with intention. The name draws from the idea of a small, curated luxury clothing store, with the spelling reflecting an Afrikaans interpretation of “boutique,” while also echoing its use across parts of Europe, including German and Dutch contexts. This dual influence speaks to the brand’s identity: locally grounded, yet internationally inspired.
Our aesthetic is minimal, elegant, and timeless. Each element — from the clothing we curate to the way it is presented — is guided by a sense of quiet confidence and consistency. Boetiek is not about excess, but about refinement: a wardrobe built on enduring design, thoughtful detail, and pieces that remain relevant beyond seasons.
Visit us or shop online
Explore our collections online or visit us in-store on Kloof Street to experience Boetiek in person. Whether you are building a capsule wardrobe or searching for a standout piece, Boetiek offers refined fashion designed for modern living.
Our Location
Visit Our Kloof Street Boutique
Boetiek is located in the heart of Kloof Street, Cape Town, one of the city’s most sought-after destinations for fashion, dining, and lifestyle.
Address:
79 Kloof Street
Cape Town
South Africa
Whether you are a local or visiting Cape Town, Boetiek offers a unique shopping experience rooted in curated design and effortless style.
Boutique Clothing Cape Town FAQs
Frequent Questions
Where is Boetiek located in Cape Town?
Boetiek is located at 79 Kloof Street in Cape Town, a popular destination for boutique shopping and lifestyle experiences.
What type of clothing does Boetiek offer?
Boetiek offers curated women’s designer clothing, including dresses, tops, trousers, denim, knitwear, coats, and accessories.
Is Boetiek a designer boutique?
Yes, Boetiek stocks a selection of international designer brands chosen for their quality, craftsmanship, and timeless design.