Amsterdam · The Netherlands · Est. 1992
YAYA
Effortless dressing, rooted in Dutch simplicity. Refined femininity, built to last.
The YAYA Story
Designed in a small Dutch village. Worn across the world.
YAYA was born in 1992, not in a grand city studio, but in a small village just outside Amsterdam. Founder Marco Draijer started the brand with a simple guiding spirit: a positive feeling and a good dose of humour, fuelled — then as now — by a great deal of strong coffee. It was an unconventional foundation for a fashion brand, but it turned out to be the right one.
What grew from those quiet Dutch beginnings is now stocked at over 2,700 selling points around the world. Yet YAYA has never chased trends or lost its grounding. The aesthetic has remained consistent: natural tones, fine fabrics, relaxed silhouettes with a feminine edge. Pieces that feel quietly confident without trying too hard — the Dutch way.
Each YAYA collection is designed to be worn across seasons and styled endlessly, pairing beautifully with older pieces as much as new ones. There are no throwaway pieces here. Just clothing that gets better the more it's lived in — and the more it's loved.
At Boetiek, we carry YAYA because it speaks our language. It sits at the heart of what we believe about dressing well: that effortless, considered, and timeless will always outlast the latest look.
"Clothing designed for the reality of a modern woman's life — comfortable, feminine, and quietly extraordinary."YAYA — Amsterdam, Est. 1992
Shop the Collection
YAYA at Boetiek Cape Town
A curated selection of the latest YAYA pieces — available in-store on Kloof Street and online with delivery across South Africa.
YAYA
Belted Blazer in Collegiate Blue
R 4,899.00
YAYA
Woven Bouclé Long Length Coat in Chalk White
R 5,999.00
YAYA
Batwing Sweater in Soft Blush
R 2,399.00
YAYA
Woven Wide Leg Trousers with Pintucks
R 2,899.00
YAYA
Oversized Suedine Coat in Deep Brown
R 5,998.00
YAYA
Zip Cardigan with Wide Collar in Grey Melange
R 2,999.00
YAYA
Short Sleeve Sweater with Artwork
R 2,999.00
YAYA
Loose Fit Blazer with Belt in Oyster Black
R 4,800.10
Explore More
Our International Brands
Every brand at Boetiek is chosen for its design philosophy, quality, and timeless appeal — from Barcelona to Paris to Sydney.
79 Kloof Street, Cape Town | Online Store
Boetiek is a curated boutique of women’s clothing, art, and lifestyle pieces, thoughtfully brought together from both local and international brands. Located at 79 Kloof Street in Cape Town, the store offers an elevated in-person shopping experience, while our online store makes discovering Boetiek effortless from anywhere.
